Jon HowardMay 5, 20213 minReversing the damage selfie culture is doing to Gen ZThe challenge with purpose-led marketing, particularly where a position on social issues is put front and centre, is that it can lack...
Jon HowardApr 27, 20213 minReducing the carbon cost of advertising productionThe old jokes about helicopter shots and deserted beaches may point to the excesses of a previous era in advertising, but today those...
Jon HowardMar 30, 20212 minTime to TerraCycle your blister packs at SuperdrugFrom pain killers to multivitamins, all our bathroom cabinets will be stuffed full of the blister packs that most tablets now come in....
Jon HowardMar 19, 20211 minDo our personal sustainability strategies need to go back to the future?I'm old enough to remember when pretty much all the milk we drank was delivered direct to your door. By the milk man, not as part of your...
Jon HowardMar 11, 20211 minWhy Bitcoin is so bad for the planetI'm sure, like me, most people don't really understand the mechanics of Bitcoin. But something has surfaced recently that few have...
Jon HowardJan 5, 20212 minWhat is the real cost of effective media?Some important advertising research came out at the end of last year, but it may have slipped under the festive radar. Lumen, working...
