Jon Howard May 5 3 min Reversing the damage selfie culture is doing to Gen Z The challenge with purpose-led marketing, particularly where a position on social issues is put front and centre, is that it can lack...
Jon Howard Apr 27 3 min Reducing the carbon cost of advertising production The old jokes about helicopter shots and deserted beaches may point to the excesses of a previous era in advertising, but today those...
Jon Howard Mar 30 2 min Time to TerraCycle your blister packs at Superdrug From pain killers to multivitamins, all our bathroom cabinets will be stuffed full of the blister packs that most tablets now come in....
Jon Howard Mar 19 1 min Do our personal sustainability strategies need to go back to the future? I'm old enough to remember when pretty much all the milk we drank was delivered direct to your door. By the milk man, not as part of your...
Jon Howard Mar 11 1 min Why Bitcoin is so bad for the planet I'm sure, like me, most people don't really understand the mechanics of Bitcoin. But something has surfaced recently that few have...
Jon Howard Jan 5 2 min What is the real cost of effective media? Some important advertising research came out at the end of last year, but it may have slipped under the festive radar. Lumen, working...
