For Goodness Shakes: Awkward Shake

How to make a brand famous with no media spend? Poke fun at the competition, and point out what using a protein shaker makes you look like. Did it's job as far as For Goodness Shakes were concerned, with all the free publicity generated. Also, the first time I realised you could actually get banned on the internet!


© 2020 Something's Happening by Jon Howard

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