Vimto: I See Vimto In You

Relaunching the iconic soft drink, with a campaign aimed at hard-to-please teens which broke all the rules. I See Vimto In You lived out the Vimto Spirit of refreshing difference, the potential for which is in all of us, by taking an anti-advertising stance which encouraged people not to engage: to close their eyes and not watch, to not click, or scroll, or enter. And very successful it was too, delivering a significant step change in performance (we are waiting to hear about the IPA Effectiveness Awards entry).

For a bit more on the campaign, have a watch of this...

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© 2020 Something's Happening by Jon Howard

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