Viva: Up Your Viva

The complete rebrand of a TV station with very little change in the programming. That's the challenge we faced with Viva, MTV's free-to-air music-videos-and-repeats channel previously know as TMF. The answer was to polarises: focus on something loud and proud that worked for our target teen and 20-something audience as much as it annoyed everyone else. Up Your Viva!!

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