Yakult: Science Not Magic

Side-stepping the usual 'lifestyle' platitudes, and taking an affectionate pop at the mystical mumbo jumbo many wellbeing brands employ, our pan-European relaunch for Yakult proclaimed proudly the brand's scientific credentials, whilst also celebrating its Japanese origins. Yakult: it's a little bottle of science (not magic).

There's a bit more on the campaign here...


© 2020 Something's Happening by Jon Howard

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