Jon Howarda day ago1 minMake racism extinct: new work for Create Not HateTo coincide with Black History Month, we have some new work out as part of our Create Not Hate initiative. Quick recap: CnH was founded b...
Jon HowardAug 194 minWe can't let Covid distract us from the climate crisisThe latest edition of the GlobeScan/SustainAbility Sustainability Leaders survey has just been released. Running since 1997, the study as...
Jon HowardAug 131 min"And once more for the back: PEOPLE CAN'T BE ILLEGAL"I'm really not sure why everyone has got their knickers in such a twist over Ben & Jerry's tweets yesterday challenging our Government ov...
Jon HowardJul 234 minNow is the time for an ethical pivot: it's good for the world and good for business"Businesses cannot succeed in societies that fail" So says former Unilever CEO Paul Polman. Which reflects something I believe strongly: ...
Jon HowardJul 214 minIs the post-Covid reduction in choice a problem or opportunity?Choice. Like it or not, it's at the heart of Western consumerism. And one effect of Covid-19 has been there's less of it to go round. Cas...
Jon HowardJul 83 minThe battle for trust in an age of rageI may come across as a bit of a gushing fanboy here, but when it comes to bravery in research Steve Lacey is up at the top of the list no...
Jon HowardJun 304 minIPG announces Media Responsibility PrinciplesResponse to the Stop Hate For Profit campaign has already seen nearly 10% wiped off Facebook's market value in a few days. Unilever's ann...
Jon HowardJun 296 minDo those who work in marketing and advertising have an empathy problem?For what we do to be successful, marketing and advertising is dependent on one fundamental above all others: that we understand and empat...
Jon HowardJun 233 minStop Hate For Profit: don't advertise with FacebookDriven by a collection of civil rights groups and not for profits in the US, Stop Hate For Profit is a new campaign targeting Facebook fo...
Jon HowardJun 182 minBen & Jerry's and Black Lives Matter: purpose in action not a knee-jerk comms responseThe visceral reaction to the death of George Floyd in the US, and the way the Black Lives Matter movement has been embraced international...
Jon HowardJun 172 minMarcus Rashford shows the real power of influence Influencers, celebrity or otherwise, are often criticised for what they are influencing: the power they wield more often than not used in...
Jon HowardJun 101 minNo-deal Brexit will cause food shortages worse than coronavirus panic buyingThese are the words of Andrew Opie, director of food at the British Retail Consortium, speaking to the Environment, Food and Rural Affair...
Jon HowardJun 31 minXR ask 'how normal was normal'?Over the lockdown period we've seen many brands offering up self-serving 'thoughts and prayers' ads, usually full of empty streets and pr...
Jon HowardMay 281 minChampioning integration and diversity in adland.Well done to Trev: on of the 30 people announced in Campaign's inaugural iList celebrating champions of diversity in our industry.
Jon HowardMay 201 minGive key workers a medalThough this arguably falls into the 'thoughts and prayers' camp of Covid ads I'm generally quite scathing about, I've found myself liking...
Jon HowardMay 191 minCommunicating in a crisisTom Fishburne nails it again in his piece on communicating in a crisis. I particularly like his point about empathy vs. sympathy: that em...
Jon HowardMay 81 minTime to Zoom in the TardisAs WFH and video conferencing becomes the new normal, the BBC have made pix of famous sets available for use as Zoom backgrounds. Got to ...
Jon HowardMay 61 minHalf of online ad spend actually goes to intermediariesA new ISBA / PwC study has found that only 50% of 'premium' online spend actually reaches the platforms it's supposed to be spent on. The...
Jon HowardMay 41 minEnough of the Covid-washing advertising pleaseCadbury have just released a lovely ad celebrating community spirit under Covid, and asking that we don't forget the lessons of this when...
Jon HowardApr 301 minHaribo to be part of the People's Ad BreakA great idea from ITV. With everyone stuck at home, and discovering hidden creative talents, offer up 5 of the Nation's favourite ad cam...
