Reversing the damage selfie culture is doing to Gen Z
The challenge with purpose-led marketing, particularly where a position on social issues is put front and centre, is that it can lack...
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Reducing the carbon cost of advertising production
The old jokes about helicopter shots and deserted beaches may point to the excesses of a previous era in advertising, but today those...
What is the real cost of effective media?
Some important advertising research came out at the end of last year, but it may have slipped under the festive radar. Lumen, working...
Esports 101: everything you didn't know you needed to know
For most of us, if we know anything, our knowledge and understanding of esports probably doesn't get much beyond 'competitive video...
Make racism extinct: new work for Create Not Hate
To coincide with Black History Month, we have some new work out as part of our Create Not Hate initiative. Quick recap: CnH was founded...
We can't let Covid distract us from the climate crisis
The latest edition of the GlobeScan/SustainAbility Sustainability Leaders survey has just been released. Running since 1997, the study...
"And once more for the back: PEOPLE CAN'T BE ILLEGAL"
I'm really not sure why everyone has got their knickers in such a twist over Ben & Jerry's tweets yesterday challenging our Government...
Now is the time for an ethical pivot: it's good for the world and good for business
"Businesses cannot succeed in societies that fail" So says former Unilever CEO Paul Polman. Which reflects something I believe strongly:...
Is the post-Covid reduction in choice a problem or opportunity?
Choice. Like it or not, it's at the heart of Western consumerism. And one effect of Covid-19 has been there's less of it to go round....
The battle for trust in an age of rage
I may come across as a bit of a gushing fanboy here, but when it comes to bravery in research Steve Lacey is up at the top of the list no...
IPG announces Media Responsibility Principles
Response to the Stop Hate For Profit campaign has already seen nearly 10% wiped off Facebook's market value in a few days. Unilever's...
Do those who work in marketing and advertising have an empathy problem?
For what we do to be successful, marketing and advertising is dependent on one fundamental above all others: that we understand and...
Stop Hate For Profit: don't advertise with Facebook
Driven by a collection of civil rights groups and not for profits in the US, Stop Hate For Profit is a new campaign targeting Facebook...
Ben & Jerry's and Black Lives Matter: purpose in action not a knee-jerk comms response
The visceral reaction to the death of George Floyd in the US, and the way the Black Lives Matter movement has been embraced...
Marcus Rashford shows the real power of influence
Influencers, celebrity or otherwise, are often criticised for what they are influencing: the power they wield more often than not used in...
No-deal Brexit will cause food shortages worse than coronavirus panic buying
These are the words of Andrew Opie, director of food at the British Retail Consortium, speaking to the Environment, Food and Rural...
XR ask 'how normal was normal'?
Over the lockdown period we've seen many brands offering up self-serving 'thoughts and prayers' ads, usually full of empty streets and...
Championing integration and diversity in adland.
Well done to Trev: on of the 30 people announced in Campaign's inaugural iList celebrating champions of diversity in our industry.
Give key workers a medal
Though this arguably falls into the 'thoughts and prayers' camp of Covid ads I'm generally quite scathing about, I've found myself liking...
Communicating in a crisis
Tom Fishburne nails it again in his piece on communicating in a crisis. I particularly like his point about empathy vs. sympathy: that...
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