Blog

Some important advertising research came out at the end of last year, but it may have slipped under the festive radar. Lumen, working wit...

For most of us, if we know anything, our knowledge and understanding of esports probably doesn't get much beyond 'competitive video gamin...

To coincide with Black History Month, we have some new work out as part of our Create Not Hate initiative. Quick recap: CnH was founded b...

The latest edition of the GlobeScan/SustainAbility Sustainability Leaders survey has just been released. Running since 1997, the study as...

I'm really not sure why everyone has got their knickers in such a twist over Ben & Jerry's tweets yesterday challenging our Government ov...

"Businesses cannot succeed in societies that fail" So says former Unilever CEO Paul Polman. Which reflects something I believe strongly: ...

Choice. Like it or not, it's at the heart of Western consumerism. And one effect of Covid-19 has been there's less of it to go round. Cas...

I may come across as a bit of a gushing fanboy here, but when it comes to bravery in research Steve Lacey is up at the top of the list no...

Response to the Stop Hate For Profit campaign has already seen nearly 10% wiped off Facebook's market value in a few days. Unilever's ann...

For what we do to be successful, marketing and advertising is dependent on one fundamental above all others: that we understand and empat...

Driven by a collection of civil rights groups and not for profits in the US, Stop Hate For Profit is a new campaign targeting Facebook fo...

The visceral reaction to the death of George Floyd in the US, and the way the Black Lives Matter movement has been embraced international...

Influencers, celebrity or otherwise, are often criticised for what they are influencing: the power they wield more often than not used in...

These are the words of Andrew Opie, director of food at the British Retail Consortium, speaking to the Environment, Food and Rural Affair...

Over the lockdown period we've seen many brands offering up self-serving 'thoughts and prayers' ads, usually full of empty streets and pr...

Well done to Trev: on of the 30 people announced in Campaign's inaugural iList celebrating champions of diversity in our industry.

Though this arguably falls into the 'thoughts and prayers' camp of Covid ads I'm generally quite scathing about, I've found myself liking...

Tom Fishburne nails it again in his piece on communicating in a crisis. I particularly like his point about empathy vs. sympathy: that em...

As WFH and video conferencing becomes the new normal, the BBC have made pix of famous sets available for use as Zoom backgrounds. Got to ...