Jon HowardMay 20, 20201 minGive key workers a medalThough this arguably falls into the 'thoughts and prayers' camp of Covid ads I'm generally quite scathing about, I've found myself liking...
Jon HowardMay 19, 20201 minCommunicating in a crisisTom Fishburne nails it again in his piece on communicating in a crisis. I particularly like his point about empathy vs. sympathy: that em...
Jon HowardMay 17, 20201 minA complete failure of empathyWow. And wow again. Talk about hypocrisy married to a complete failure of empathy, compassion and basic human decency for the key workers...
Jon HowardMay 17, 20201 minAre we on the verge of bio-degradable plastic?A glimmer of good news on the environment front, with the announcement of plant-based plastic bottles that are both recyclable and will d...
Jon HowardMay 8, 20201 minTime to Zoom in the TardisAs WFH and video conferencing becomes the new normal, the BBC have made pix of famous sets available for use as Zoom backgrounds. Got to ...
Jon HowardMay 6, 20201 minIn a crisis honesty mattersYes it's been challenging, but 69% of the population still think the Government have handled the Covid situation badly...which is broadly...
Jon HowardMay 6, 20201 minA failure of proper planning (without any of the consequences)Thought experiment for you... A company sources a bulk order of widgets that are urgently required to keep the production line moving, bu...
Jon HowardMay 6, 20201 minAddressing climate change in a post-pandemic worldLest we forget there's bigger challenges than Covid-19 out there, this is a a great piece from Mckinsey (the management consultancy) on ...
Jon HowardMay 6, 20201 minHalf of online ad spend actually goes to intermediariesA new ISBA / PwC study has found that only 50% of 'premium' online spend actually reaches the platforms it's supposed to be spent on. The...
Jon HowardMay 4, 20201 minEnough of the Covid-washing advertising pleaseCadbury have just released a lovely ad celebrating community spirit under Covid, and asking that we don't forget the lessons of this when...
Jon HowardMay 4, 20201 minGreen stimulus can repair global economy and climateSo says a study from Oxford University reported in the Guardian. Well we can hope, as there's no point going back to how things were as t...
Jon HowardMay 3, 20201 minDebunking the 'Covid-19 causes 5G' conspiracyGreat video from the Guardian debunking the 'Covid-19 causes 5G' conspiracy theory BS. Now there may be many good arguments against the r...
Jon HowardMay 3, 20201 minLeeds crowned champions (by Reading Uni simulation)On to more important matters. In a reflection of how we may need to decide all sorts of things going forward in Covid-time, Reading Uni h...
Jon HowardApr 30, 20201 minHaribo to be part of the People's Ad BreakA great idea from ITV. With everyone stuck at home, and discovering hidden creative talents, offer up 5 of the Nation's favourite ad cam...
Jon HowardApr 29, 20201 minIPA Effectiveness Awards entry? Finished!Haven't written one of these for many years. Had forgotten 1) how much effect's involved and 2) how rewarding it it is. Because it's fini...
Jon HowardApr 28, 20201 minIt's time for Greener MarketingThanks to John Grant for the chance to have an advance read of his new book Greener Marketing. A vital subject, and one very close to my ...
Jon HowardApr 28, 20201 minGood Reads: There Is No Planet B by Mike Berners-LeeAs well as being the brother of Tim Berners-Lee (he who invented the WWW), Mike Berners-Lee is a professor and fellow of the Institute fo...
Jon HowardApr 27, 20201 minIs Augmented Reality really the new normal for brands and advertisers?I seem to be getting a least one email an hour at the moment inviting me to a different webinar promising the path to success in a (post)...
Jon HowardApr 26, 20201 minHow to produce great creative content under lockdown conditions'Went' to a really good webinar yesterday from Born Social on producing great creative content under lockdown conditions. Lots of inspira...
Jon HowardApr 21, 20201 minTwo thirds of Britons believe Climate Change as serious as CoronavirusSo says new research from Ipsos Mori. I don't know if that's a good thing or a bad thing. Particularly as we're a long way down the pecki...